CCG to Provide BSN’s Industry Leading Automotive Digital Marketing Expertise to Affiliates Driving SEO
San Jose, CA – March 21, 2018 – Certified Collision Group™ (CCG), the Certifications and KPI-focused solutions provider to the automotive Collision repair and Insurance communities, announced today the formation of a strategic partnership with Body Shop Nation (BSN) of Scottsdale, AZ.
CCG continues to expand business development and supply chain features specifically designed and proven to improve financial stability for hundreds of select CCG Network affiliates, that now span in 30 states. Body Shop Nation offers Digital Marketing services and online search expertise that includes website design, search engine optimization (SEO), reputation management, social media and pay per click management. The partnership with BSN now allows CCG to provide Affiliate locations search engine optimization (SEO) that includes CCG-sponsored, highly optimized web-pages that are focused on OEM certifications.
Bruce Bares, President and CEO of Certified Collision Group stated, “we are proud of the opportunity to provide our Network Affiliates Body Shop Nation’s leading digital media marketing solutions, which quite significantly enhance web-presence results with industry leading SEO. Each day that CCG rapidly yet methodically grows across the nation, we strive to evolve by implementing platforms and tools that increase partner profitability and reduce operating costs ― directly and indirectly benefiting of CCG Affiliates, Insurance, and Vendor partners.”
Bares continued, “As we inch closer to $1B in annual collision sales, our growing collision, insurance, and vendor partner value propositions require a highly differentiated, well managed, thoughtful and strategic digital marketing services partner. We find those proven strengths and capabilities – plus the very highest levels of commitment – in the offerings and with the team at Body Shop Nation. BSN solutions now land CCG Network Affiliates in a top position when consumers search for automotive repair services”.
“98% of online searchers trust businesses that are located on the first page of Google. In essence, the higher you show up in an internet search the more perceived Trust and Authority your businesses have on the internet. We place our client’s businesses multiple times on page one search by paying attention to every factor that the search engines use to rank websites” says Don Miller, President of Body Shop Nation. Miller continued, “ultimately, our goal is to significantly improve each CCG location’s online visibility in their market area by prioritizing their Digital Marketing strategy.”
CCG location pages are designed with original content and embedded within each CCG Affiliate site, and each is optimized to include all images and calls to action. Implementation of BSN platforms improve CCG Affiliate and Network capabilities to connect with consumers — particularly those searching for high quality, independently-operated, OEM Certified collision centers. BSN maintains page analytics, ranks tracking, creates and reviews monthly performance reporting— providing CCG Affiliates detailed, in-depth analysis of website performance.
“Our clients often see quality website leads double or triple from improved website clicks and conversions, improving shop revenues” stated Mike Fischer, VP for Business Development for Body Shop Nation. “We are looking forward to our partnership with the Certified Collision Group and mutual growth with the industry’s leading, national OEM Certified collision repair network.”