San Jose, CA – August 2, 2016 – Certified Collision Group™ (CCG), the Certifications and KPI-focused solutions provider to the automotive Collision repair and Insurance communities, announced today the formation of an alliance with BASF Automotive Refinish to support collision repair businesses across the nation that are both performance-driven and OEM Certified. CCG and BASF have agreed to work together closely to identify independent repairers with the Proven Performance that meets CCG’s strict qualifying criteria.
Those identified top performers that become CCG Affiliates will be provided CCG’s KPI management and marketing support, helping each create a lasting competitive advantage in its market. As CCG grows its national brand and footprint, both consumers and auto insurers will have a broadening selection of competent, well-trained and results-driven collision businesses capable of meeting their collision repair needs.
“Having BASF as our initial partner in identifying quality, performance-driven OEM Certified repair businesses has proven to be extremely effective. BASF regional representatives will refer market performance leaders that would benefit from the Certified Collision Group brand,” stated Bruce Bares, President and CEO of Certified Collision Group. “We look forward to working closely across the US with BASF to support CCG’s growing country-wide expansion as the best repair option for consumers and insurers based on repair quality, customer satisfaction and other key performance metrics.” “We believe that independent, performance-driven repair facilities that have invested in OEM Certification will benefit from participating in the Certified Collision Group,” stated Tim Dawe, BASF Automotive Refinish Sales Director – North America. “This program will be an integral value-add for our collision repair customers who want to increase revenue through the delivery of superior KPI performance.” About Certified Collision Group Certified Collision Group provides non-intrusive competitive solutions to well established collision repair businesses with Proven Performance relative to repair capabilities, customer satisfaction and client KPI’s. CCG offers a significantly differentiated national model to qualified collision and value-added business partners alike. The CCG network represents the highest performing repairers within CCG. About BASF
BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has nearly 17,500 employees in North America, and had sales of $17.4 billion in 2015. For more information about BASF’s North American operations, visit www.basf.us. At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. The approximately 112,000 employees in the BASF Group work on contributing to the success of our customers in nearly all sectors and almost every country in the world. Our portfolio is organized into five segments: Chemicals, Performance Products, Functional Materials & Solutions, Agricultural Solutions and Oil & Gas. BASF generated sales of more than €70 billion in 2015. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (AN). Further information at www.basf.com.